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Monday 12 March 2012

helvetica. period.

“You can say I love you in Helvetica… You can say I hate you in Helvetica.”

 “Helvetica” by Gary Hustwit.


I believe that with any form of communication – orally, written, or drawn – that the meaning being conveyed isn’t always the one that is the most blatant; It is the underlying message. In this, I think that Helvetica allows us, even encourages us, to not focus on that first understanding and enable us to look into what is being said in a much deeper way. With Helvetica, the masking of communication has been stripped off, and we are left to interpret the inner message ourselves.

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