Milk Audio Ad:
Our company name, demographic, slogan and what our company does, is articulated through a 3 stage, stop motion event sequence. At the start of the clip, a glass fills with milk, a direct link to our company name, Milk Audio. When the glass is filled, a music track starts fading in - the sound is muffled by the milk. However, as the track builds, we reiterate the bass intensity by depicting movement through ripples on the milks surface - something is having a major effect on the milk. As the milk decreases, the climax of the song erupts as the milk depletes from the glass which reveals the power of the headphones as they begin to emerge from the bottom of the glass. This is to represent that the headphones have used the milk as a type of fuel to create amazing sound quality. We chose a dumb step song as it relates to out demographic, teenagers; bassy music is becoming increasing popular amongst teenagers, so articulating this was imperative to make it interesting to our demographic.
By Daisy Cox, Nilesh Lala, and Ursula Nichols
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