design+ : assignment 3 precedents

 Using infographics in order to inform the target market about the benefits of a healthy diet and active lifestyle. This could work well for the target market as it is engaging and easy to understand.

Push-Play is a New Zealand campaign that promotes physical activity. The activator wheel reveals fun ways to "push play" by spinning the wheel.

Jump Rope for Heart is also a campaign that specifically targets physical activity in children. Participants jump rope in time to music making it fun and engage.