photographic fiction : artist precedent

I have been having a bit of trouble finding photographers who personify objects creating a narrative, so I have focused on Spike Jonze's ad for IKEA "Lamp". Jonze uses lots of perspective shots from the lamps point of view which makes us view the lamp as a living thing as opposed to an object. With this, he also creates empathy for the lamp by using lots of high and low angle shots, making the lamp look small and powerless. Jonze then uses cooler colours to add to the sad tone of the ad. These are techniques that I want to apply to my project in order to communicate the coffee cups feelings.

Spike Jonze's "Lamp" ad for IKEA